A video seriesA video series from The Grovery
The Point.Where Understanding Creates Better Experiences
The Point is a video series from The Grovery where we dig into the idea that deeper understanding creates richer experiences, setting the stage for better outcomes in healthcare and beyond. In each episode, we sit down with a leader working to make communication clearer, more human, and easier to act on. Every conversation is a candid working session on clarity, trust, and what happens when we close the gap between what we say and what audiences understand.
THIS MONTHOctober 2026
What It Means to Actually Empower a Patient
There's an abundance of healthcare information available. Understanding that information is another story.
The gap between the two is where trust goes quiet, and what Anna Subrizi has spent her career trying to bridge.
As Senior Director of Patient Empowerment at Bristol Myers Squibb, Anna helped build Universal Patient Language (UPL), a health literacy framework more than a decade in the making, co-created with patients, caregivers, and advocacy groups. It’s available as a free resource for anyone communicating in healthcare — or about it.
In Episode 3 of "The Point," Anna joins The Grovery to explore:
- Why patient empowerment isn't about giving people more; it's about giving them what they need
- The "invisible members of the care team" most healthcare brands still overlook
- What happens inside an organization when patient-friendly communication becomes a shared operating principle
Let's Talk About What Your Team Is Navigating
Whether you're trying to improve patient acquisition, strengthen service line growth, or align internal stakeholders, we're happy to share perspective.
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“Draw It for Me”: Creating Experience Truly Centered on the Patient
Ask a life sciences brand if they are patient-centric, and the answer generally is yes. Ask them to draw it, and the brand usually ends up in the center.
The Consumer Mindset Healthcare Needs Right Now
Patients easily have three to five health systems within reach. They arrive informed and ready to leave if the experience falls short. The script has flipped.
