6 Creative Elements to A/B Test for Retargeting Ads
Read time: 02:00Retargeting is an essential touchpoint in the buyer's journey. Creative elements can greatly enhance the ad performance and increase click-through and conversion rates.
Marketing Automation: Everyone’s Doing It, Should You?
Read time: 04:00Marketing automation has been helping sales and marketing teams to streamline processes and execute one-to-many campaigns for many years now...
Honoring 3 Black Women Trailblazers
Read time: 05:00The Grovery, is proud of its 75% female leadership make-up. In celebration of Black History Month, our leadership team compiled a list of three influential black women who have paved the way for all women.
Why you should change your ABM strategy in 2021
Read time: 04:00With Covid-19 quarantine and travel restrictions continuing into 2021, ABM will be a major focus for data-driven and sales-focused organizations who need to adapt new strategies to keep pace with their goals.
How does your MarTech Stack up?
Read time: 05:00A strong martech stack is the foundation for a marketing team and sales-focused organization to make data-driven decisions in order to hit organizational and commercial goals.
Content Ideas Planning Worksheet
Read time: 5:00Aligning your editorial calendar to your marketing content goals can be challenging without proper planning. This worksheet will provide your team with a good starting point for an opportunity to brainstorm content ideas and themes.
5 Marketing Metrics Your Boss Actually Cares About.
Read time: 30:00 minutesLearn which metrics deliver data that tie your marketing efforts to sales and resonate with your decision-makers.
Social Media Monitoring
Read time: 30:00 minutesSocial media isn't just for marketers. Download the guide to help understand who else should be monitoring social media within your organization, what they should be looking for, and why it matters - in just 10 minutes a day.
What is Growth Marketing?
Read time: 4:00 minutesIn the world of marketing buzzwords abound. Growth marketing is a term that’s been making its way around for the last few years, but there isn’t always clarity on what it means and how it works.
Should your B2B brand take advantage of TikTok?
Read time: 3:00 minutesTikTok is the fastest growing video sharing network platform in the world. Here’s why some B2B brands should take advantage and why some Brands should respectfully bow out.
3 Thought Starters for Marketing and Sales Alignment
Read time: 3:00 minutesWhether your organization is brand or sales-focused, these three thought starters can kickstart alignment to drive the organization forward to achieve sustainable growth.
What should you be looking for in Google Analytics?
Read time: 4:00 minutesDigital marketing provides a wealth of touchpoints for collecting data and mining insights, but if this is new to you, the first place you’ll want to start is Google Analytics (GA).
Competitive Benchmarking Worksheet
Read time: 20:00 minutesThis worksheet is designed for your organization to have a starting point to benchmark your performance.
Growth Marketing Trends for 2021
Read time: 10:00 minutesDue to COVID-19, we’ve seen a great shift in B2B organizations who are focusing more intently on building customer relationships.
How Not to Get Swept Away
Read time: 5:00 minutesDefining a process for tackling big things has been a critical component to driving my professional and personal life forward in a meaningful and productive way.
Why you should change your ABM strategy in 2021
Read time: 5:25 minutesWith Covid-19 quarantine and travel restrictions continuing into 2021, ABM will be a major focus for data-driven and sales-focused organizations who need to adapt new strategies to keep pace with their goals.