Support should feel like a lifeline, not a hurdle.
When facing a diagnosis, patients are already managing symptoms, making treatment decisions, and adjusting to new challenges. Patient Support Programs (PSPs) exist to help, yet too many patients and care partners hesitate to enroll—not because they do not want support, but because it is unclear, complicated, or does not feel built for them.
Driving enrollment is not just about spreading awareness—it's about trust, simplicity, and ensuring patients feel supported in taking the next step.
Here's how to close the gap between knowing support exists and actually using it:
1. Speak to Patients’ Needs, Not Just Program Features
PSPs must do more than list features—they need to connect with what matters most to patients and care partners. Instead of a rundown of services, speak directly to their concerns: Worried about costs? We can help. Uncertain about the next step? You are not alone. When support feels personal and relevant, engagement follows naturally.
2. Make Enrollment Simple and Accessible
Patients and care partners already have enough on their plate. If signing up feels complicated or time-consuming, it is easy to put off. Enrollment should feel effortless—a simple, intuitive process with multiple ways to enroll, whether through their HCP, online, or directly. When access is seamless, more people say yes to support.
3. Align Your Team Around the Program’s Value
The best PSP outreach happens when those closest to patients—sales reps, field teams, and HCPs—believe in the program’s impact. When they understand its value and confidently share how it helps, patients are more likely to enroll. A trusted recommendation makes all the difference.
4. Reach Patients at the Right Moments
Patients are most open to support at key points in their journey, like during diagnosis, treatment decisions, or when unexpected challenges arise. Thoughtful timing—whether through an HCP conversation, digital outreach, or direct support—ensures they get the right information when they need it most.
5. Build Trust Through Transparency
Many patients hesitate to enroll because they want to be sure a program is truly for them. Clear, upfront communication—about what the program offers, what it does not, and how it helps—creates confidence. When expectations are clear, patients are more likely to engage.
6. Let Patients and Care Partners Share Their Experiences
Hearing from others who have been in their shoes is one of the most powerful motivators. Real stories and testimonials help make the benefits of PSPs feel tangible and relatable, making it easier for new patients and their care team to take that next step with confidence.
7. Empower Care Partners with Tailored Resources
Care partners are often the unsung heroes in a patient’s journey. Providing resources that support them—whether through emotional, educational, or practical tools—helps them feel equipped and empowered. When care partners thrive, patients thrive. By addressing care partners' needs directly, we foster a more cohesive, effective support system, which increases both patient and care partner engagement in the program.
Connection Leads to Action
Support is not about offering more—it is about offering what truly helps, in a way that feels clear, simple, and timely. When we remove barriers and create trust, more patients and care partners take the next step. The right support is already here—now let us make it easy to say yes.
