Established, Multi-Brand Patient Support Program at a Large Pharmaceutical
The Challenge
In a mature, multi-brand PSP ecosystem, individual tactics weren't enough—HCPs, patients, and internal teams needed consistent, connected experiences to clearly understand and act on available support services. Within oncology, immunology, cardiovascular, and hematology portfolios, resources were fragmented across branded and unbranded programs, causing inefficiencies, misaligned messaging, and underutilized services.
The Grovery Alignment Impact
We partnered across business units to unify strategy and execution—bridging unbranded awareness, branded program activation, and field enablement. The result: a scalable, end-to-end PSP communications and enablement framework that improved program clarity, reduced enrollment errors, accelerated adoption, and empowered field teams with the right tools at the right time.
Unbranded education platform and media strategy positions the brand as a pre-launch thought leader.
A unified internal platform streamlines access, simplifies UX, and boosts engagement 30%.
A centralized digital hub gives field teams fast, compliant access to key materials.
Touchscreen innovation delivers a modern, scalable solution for events.
Dynamic web apps—optimized for tablets, kiosks, and large displays—replace outdated hardware.
Interactive experiences spark engagement and open communication channels.
AR Elevates Training Engagement to Align Sales Teams
The Challenge
This large pharmaceutical brand's training team was tasked with creating educational yet engaging and immersive content to train sales reps on key steps and touchpoints involved with the new administration of a cancer drug. The creation of an aligned experience for sales reps involving the physical presence of an executive trainer would be unscalable.
The Grovery Alignment Impact
To engage and excite sales reps, we developed an innovative augmented reality experience featuring the company's own vice president, a US brand lead.
Reps received an email inviting them to scan a QR code or click a mobile link to access training information. Using augmented reality, a 3D avatar of the brand lead instantly appeared in the room with them, creating not only a memorable experience but also ensuring scalable, unified training across geographic teams.
The Results
696 unique visitors clicked through to the site—139% of email list, over 10× industry average
841 total visits to the site—1 in 6 users came back for repeat views
Average time on site: 81 seconds, 10× the typical benchmark for attention
15.6 hours of employee engagement from one email send
Align
Collaborated with marketing, market research, field force, and operations to map audience needs, content gaps, and workflow challenges across the patient journey. Uncovered opportunities to improve onboarding clarity, optimize HCP-facing tools, and streamline internal resource management.
Advise
Recommended an integrated content and platform strategy—including updated enrollment kits, educational resources, reverification reminders, billing and coding guides, PA forms, and internal newsletters. Planned for digital-first execution to enable faster updates, compliance alignment, and cross-brand scalability.
Activate
Delivered a connected suite of assets: welcome kits, interactive field tools, SMS onboarding programs, branded and unbranded websites, training modules, and a centralized portal to manage patient cases and market access materials. Supported launches with change management, team engagement campaigns, and governance systems to ensure sustained alignment and impact.