New Patient Support Program at an Emerging Biotech
The Challenge
The patient support team lacked a clear identity and strategic framework in the competitive CNS market—leading to fragmented awareness, inconsistent messaging, and difficulty building trust with patients and HCPs.
The Grovery Alignment Impact
The Grovery Greenhouse™ uncovered internal and customer goals, which defined and activated a distinct patient support identity. That led to the activation of a complete brand strategy and asset toolkit—including messaging and creative—that created consistency across all stakeholder groups to elevate awareness and adoption across HCP and patient audiences.
Branded quick-start guides help Health Care Providers (HCPs) connect patients to the support they need to begin therapy.
A scalable branding system ensures consistency across a growing therapy portfolio.
Digital assets simplify updates and keep resources accessible to field teams, HCPs, and patients.
Savings program materials deliver clear messaging across digital and print touchpoints.
Align
Uncovered internal goals, patient and HCP needs, and program gaps—laying the foundation for shared direction across teams.
Advise
Defined the program's core positioning and value proposition, mission, and brand personality to develop a strategic lexicon and messaging pillars to guide external communications and engagement.
Activate
Delivered a comprehensive and scalable brand identity, positioning and toolkit—including a messaging library, segmented by audience group, key words and phrases, and educational assets—to support awareness, HCP conversations, and patient enrollment.