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Pharmaceutical Access Support

Turning Field Reps into Field Consultants and Align Marketing + Sales Teams

CORE RMS product open on an iPad


Through research-informed understanding, bridge the gap between corporate, field and HCP audiences with cohesive messaging to reinforce best practices of how to appropriately engage and communicate program support services. Create a comprehensive resource management tool to enhance communication accuracy, reduce costs, and provide instant access to critical program materials.


Align teams under a single source of brand truth by developing a progressive web application focused on creating resources that ensured accuracy, mitigated costs, offered immediate access, maintained communication integrity, enabled timely responses, and provided a centralized knowledge base.

Brand + Message Strategy / Audience Identification + Segmentation / Global Media Planning + Buying / Reporting + Analytics


Design and development of a PWA to enhance compliance, streamlined communication, rapid responses, and a centralized knowledge hub, promising significant cost and efficiency benefits.

  • Partnered with market research to identify key points of friction in program adoption
  • Revised program tone of voice, look & feel, end-to-end messaging architecture
  • Developed an internal sub-branded program and delivered a 12-month high touch engagement campaign for internal stakeholders to reinforce key messages and build affinity with the program.


  • Team alignment and utilization
  • Efficient messaging and streamlined communications
  • Increased program enrollment
  • Increase in HCP portal utilization
  • Increase in new product providers
CORE RMS landing page
CORE informational page
Resources page in CORE
FAQ page in CORE
Tutorial page in CORE with page track functionality
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CORE Resource Management System (RMS)

Software designed to unite, train and focus teams.

CORE (Communication Optimization and Real-time Engagement) RMS is a next-generation reference tool that provides the framework and single-source of brand truth to organize, manage and train teams.

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