Develop an ownable brand identity, including imagery and messaging, for a new Direct to Consumer supplement.
Strategy:
Inspire with the challenge of “showing the world your authentic self.” The core of the brand is about embracing one’s natural beauty, knowing that “true beauty begins within.”
Creative direction for brand look, including all casting, wardrobe and visual concept to build a compelling brand story that garners engagement and drives sales
Production oversight of all still and video images
Using the brand core value points as anchors, create a messaging matrix that guides consumer, through the decision making process
Design and implement a mobile-first e-commerce experience to facilitate awareness and sales
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