Concept and Copy, Video production and Creative asset development
Objective:
Take advantage of heightened category awareness generated by competitive spends to differentiate the Scent Boosters product by creating category-defining commercials to garner a more broad audience and highlight product benefits. Develop an engaging and memorable product spot to drive awareness and purchase.
Strategy:
Understanding of key audience preferences to drive concept and message
Utilize dynamic robotic camera movements combined with branded graphic animations to achieve a unique point of view
Leverage high production values to create an elevated brand presence as compared to the competitive set.
Production was structured to maximize use; Planning enabled edits to incorporate the introduction of a portfolio expansion.
Concept + Message Development / Production Management / Creative Asset Design
Execution:
Concept and copy development
Custom animations and graphics
Pre- and post-production planning
:15 and :06 spot production for use online and for general broadcast
Results:
Expanded product awareness
Consumer understanding of product benefits
Product extension launch
Unleashing freshness in every frame. Our final Arm & Hammer Scent Booster storyboard is a captivating journey of fragrance, promising a sensory experience for your laundry moments.
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