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Arm & Hammer
Scent Boosters

Concept and Copy, Video production and Creative asset development

Smart-TV-Mockup-(ArmHammer)-2

Objective:

Take advantage of heightened category awareness generated by competitive spends to differentiate the Scent Boosters product by creating category-defining commercials to garner a more broad audience and highlight product benefits. Develop an engaging and memorable product spot to drive awareness and purchase.

Strategy:

  • Understanding of key audience preferences to drive concept and message
  • Utilize dynamic robotic camera movements combined with branded graphic animations to achieve a unique point of view
  • Leverage high production values to create an elevated brand presence as compared to the competitive set.
  • Production was structured to maximize use; Planning enabled edits to incorporate the introduction of a portfolio expansion.

Concept + Message Development / Production Management / Creative Asset Design

Execution:

  • Concept and copy development
  • Custom animations and graphics
  • Pre- and post-production planning
  • :15 and :06 spot production for use online and for general broadcast

Results:

  • Expanded product awareness
  • Consumer understanding of product benefits
  • Product extension launch
Arm & Hammer Scent Booster ad storyboard
Unleashing freshness in every frame. Our final Arm & Hammer Scent Booster storyboard is a captivating journey of fragrance, promising a sensory experience for your laundry moments.
Scent Booster products
Woman using Scent Booster
Scent Booster banner web ads

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