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Aptar Digital Health

Global Strategic Brand Development and Awareness Advertising Campaign

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Objective:

Develop a global launch plan to support the new division launch of a leading digital health provider with a defined brand presence, position and multi-channel awareness strategy

Strategy:

  • Conduct The Grovery Greenhouse Brand Foundations Workshop to unveil the deeper purpose of the brand and extract key insights for brand messaging and market differentiation
  • Build a differentiated brand aesthetic that resonates with the target audiences while standing out from the competition
  • Create a global multi-channel strategy to support and build awareness with hard-to-reach target audiences

Brand + Message Strategy / Audience Identification + Segmentation / Global Media Planning + Buying / Reporting + Analytics

Execution:

Developed audience personas, messaging architecture and messaging matrix Designed brand logo and supporting corporate identity assets including brand guidelines and website Executed multi-channel launch strategy

Results:

  • Corporate clarity on brand purpose and messaging
  • Multi-channel Advertising Campaign
    • 1.8 M Ad Impressions
    • 8682 Clicks
    • 0.48% CTR
    • 51 Leads (Average Lead Value: $1.2M)
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A comprehensive guide to govern global brand expression.
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