Leveraging User-Generated Content at Leading Food Brand
The Challenge
With a fast-moving digital ad strategy across multiple channels, Eggland's Best needed a more efficient way to turn user-generated content (UGC) as well as animated and static digital assets into media-ready creative—quickly, consistently, and in-line with brand standards.
The Grovery Alignment Impact
We uncovered and eliminated repetitive creative bottlenecks, which led to solutions that allowed brand teams to activate the digital assets across product lines nimbly and uniformly. This drove:
A full suite of digital templates enables teams to present consistent, strategic brand messaging and user-generated content.
Social videos reinforce brand identity and showcase appetite appeal.
A complete creative package drives awareness across the product line.
Social media templates spotlight user-generated content.
Align
Partnered with brand and design teams to assess content workflows, align on creative needs for Shell Eggs, Pasture Raised, and Frozen lines, and define requirements to meet the brand's digital campaign needs.
Advise
Developed product-line-specific visual guidelines and provided clear instructions for resizing and adapting the assets—ensuring creative consistency across formats and enabling faster internal production.
Activate
Created a full suite of static and animated templates for display, programmatic, video, and social channels—designed for plug-and-play use by internal teams to streamline content reuse and boost execution speed.