Consumer Brand Stands Out in Rising Market
The Challenge
With rising interest in the scent booster category, Arm & Hammer needed a standout campaign to amplify awareness, explain product benefits, and prepare for a growing portfolio of SKUs—all while maintaining brand consistency.
The Grovery Alignment Impact
We were engaged to improve efficiency and brand integrity as well as develop a distinct, engaging creative commercial that stood out in a crowded category. We aligned visuals and messaging for broader portfolio positioning and created strategies for asset reuse and future campaign scalability. Our innovative creative system supported awareness and education for both current and upcoming SKUs.
Strategic product placement broadens awareness across the product portfolio.
Robotic camera technology creates a signature visual style beyond standard filming methods.
Casting reflective of real-world consumers.
Concept, set design, production, and creative direction is managed end-to-end.
Align
Conducted audience research to understand preferences and engagement triggers. Collaborated with brand and creative teams to define goals that would scale with the evolving product line.
Advise
Developed a high-impact creative concept using innovative, robotic camera movement and custom animation to enhance production value and create added product appeal. Structured production with future flexibility in mind—supporting both current launch and line-extension readiness.
Activate
Produced :15 and :06 second video spots for digital and broadcast, combining visual storytelling with benefit-driven messaging. Ensured alignment with broader Arm & Hammer brand goals to support long-term DTC growth. The spot was used on retailer websites and in online advertising, garnering the brand over 2M views and lift at retail.