B2B Digital Health Brand Launch
The Challenge
A legacy B2B health brand, with established roots and reach, needed to launch a new digital health division with a connected—yet unique—identity via a multi-channel strategy.
The Grovery Alignment Impact
We co-created a standalone identity for the new division that aligned with legacy brand strengths, crafted messaging that clarified market position and solution offerings, and rolled out a multi-channel campaign to reach high-value audiences, resulting in:
Targeted digital campaigns engage hard-to-reach audiences and drive meaningful connections.
A comprehensive brand guide aligns expression across channels.
Digital experiences deliver core messaging in a distinctive, memorable way.
Social media marketing reinforces the brand's value proposition and core messaging.
Align
Conducted The Grovery Greenhouse™ workshops to uncover cohesive purpose for the new brand, while extracting key messages and market differentiators.
Advise
Developed audience personas and created a global multi-channel strategy to build an awareness journey for difficult-to-reach audiences.
Activate
Built a differentiated brand aesthetic that resonated with target audiences and stood out from competitors. This included a new logo, website, and supporting assets. Documented brand guidelines and established a messaging architecture and matrix. Executed multi-channel launch strategy.