Global Strategic Brand Development and Awareness Advertising Campaign
Objective:
Develop a global launch plan to support the new division launch of a leading digital health provider with a defined brand presence, position and multi-channel awareness strategy
Strategy:
Conduct The Grovery Greenhouse℠ Brand Foundations Workshop to unveil the deeper purpose of the brand and extract key insights for brand messaging and market differentiation
Build a differentiated brand aesthetic that resonates with the target audiences while standing out from the competition
Create a global multi-channel strategy to support and build awareness with hard-to-reach target audiences
Brand + Message Strategy / Audience Identification + Segmentation / Global Media Planning + Buying / Reporting + Analytics
Execution:
Developed audience personas, messaging architecture and messaging matrix Designed brand logo and supporting corporate identity assets including brand guidelines and website Executed multi-channel launch strategy
Results:
Corporate clarity on brand purpose and messaging
Multi-channel Advertising Campaign
1.8 M Ad Impressions
8682 Clicks
0.48% CTR
51 Leads (Average Lead Value: $1.2M)
A comprehensive guide to govern global brand expression.
